How Videos Improve Sales, SEO & Lead Conversion Rates

Adding a video to your website that is linked from Youtube may cause a video to show up in search results for your keywords. Videos also reduce bounce rate, increase time spent on the website and build real trust and credibility. Below are some online video statistics gathered and provided by Insivia

Think about it. You read some content about some company saying how amazing they are blah blah blah.. And then this other guy has a video talking about their business, showing you around, the people look honest and the speaker sounds like he really knows his stuff.

Who are you going to buy from?

Video is close to mandatory in the new age of online reviews. Soon no one will be able to hide from their reputation or their self image.

Websites promising the world and delivering nothing are springing up everywhere. People NEED to know who they are buying from. When Google started up in 1998 and websites flooded the internet, anyone who knew how to change a website title was banking in the dough for their business. Online video is the new wave. If you were wise, you’d get on it.

Don’t hide from review websites or be afraid to put yourself out there.

Soon, if you DON’T have reviews you are going to fall off the map for being selected as a choice by a consumer or potential client or customer.

By the end of 2017, online video will account for 74% of all online traffic (KPCB)

——-2017 Video Statistics ——-

  • 55% of people watch videos online every day (MWP).
  • 59% of executives agree that if both text and video are available on the same
    topic, they are more likely to choose video (MWP).
  • 54% of senior executives share work related videos with colleagues weekly (TubularInsights).
  • 52% of marketers believe that video is effective for brand awareness (WowMakers).
  • Using the word ‘video’ in an email subject line boosts the open rates by 19% (Syndacast).
    Including video in a landing page can increase
    conversion by 80% (EyeView)
  • Almost 50% of internet users look for videos related to a product or service before visiting a store (ThinkWithGoogle).
  • 43% of marketers said they’d create more video content if there were no
    obstacles like time, resources, and budget (Buffer).
  • Among millennials, YouTube accounts for two-thirds of the premium online
    video watch across devices (ThinkWithGoogle).
  • 8 out of 10, 18-to-49-year-olds watch YouTube in an average month (ThinkWithGoogle).
  • 52% of marketing professionals worldwide name video as the type of
    content with the best ROI (Syndacast).
  • Marketers who use video grow revenue 49% faster than non-video users (VidYard).
    People spend on average 2.6x more time on pages with video than without (Wistia).


In the below example of real statistics, after adding a professional video presentation to the website
homepage, 75% of the visitors stayed on the homepage to watch the video. Improving the bounce rate of the
website by 75%.

The ranking for the main keywords for this business went from page 3 to page 1 after the video was placed
and the bounce rate went down and time on site increased.

Path To Purchase Change After Video

Using heatmap tracking, the path to purchase went from…

homepage -> about -> service pages -> contact


homepage -> contact

The conversion rate of visitors into leads went up by 140%

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video improving sales