Remarketing & Display Banner Ad Sizes

There is a fantastic website where you can make banner advertisements yourself with some design knowledge. Check it out here: https://www.canva.com/

However, it all almost always best to have them done by a professional wordsmith and design artist.

Tip: Static (non-moving) banner ads generally convert visitors into sales better than animated ones.

Static image ads convert better on average than responsive ads. It is generally far better to build out unique image ads in every size than to create a responsive ad. (Responsive means it shrinks and expands to fill any space)

File types  GIF, JPG, PNG, SWF, ZIP
GIF, JPG, PNG, SWF, ZIP
Max. size 150KB
Ad sizes

Square and Rectangle

200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait

Leaderboard

468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama

Mobile

300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner