How To Set Up Remarketing Campaign In Google Ads

How to set up a Google remarketing campaign to target all the visitors of the website, exclude showing on mobile apps and what the 8 top remarketing ad sizes are.

Creating the remarketing ads

I use the top 8 Google Remarketing Ad Sizes when creating ads to start off for small businesses, but if you are a large business with a large budget, I recommend created all the image ad sizes.

The Top 8 Remarketing & Display Banner Sizes

  1. 728 x 90 – Leaderboard
  2. 300 x 250 – Inline Rectangle
  3. 336 x 280 – Large Rectangle
  4. 120 x 600 – Skyscraper
  5. 160 x 600 – Wide Skyscraper
  6. 300 x 600 – Half-Page Ad
  7. 970 x 90 – Large Leaderboard
  8. 320 x 50 – Mobile Leaderboard

add remarketing ads to a remarketing campaign

Creating the remarketing audience list

  1. Log in to
  2. Click the top right wrench icon, “Tools & Settings”
  3. Click “Audience Manager” under Shared Library
  4. creating an audience for remarketing

Target only the people who have visited your website

  1. click on website visitors

Setting up the remarketing list; instructions

  1. creating the audience list

Adding the remarketing list to the adgroup & campaign

  1. add remarketing list to ad group


  1. selecting your remarketing list

Selecting the right targeting audience for the remarketing campaign

  1. selecting specific remarketing targeting

Knowing the list size requirements for your remarketing ad to start showing

  1. display size remarketing list size 100

Remove remarketing ads from showing to people using apps

Ok this one is pretty big – by default Google automatically shows your list to people on mobile phones and tablets who are using apps; apps are a massive money sucking hole that, most small business owners setting this up and even professional people setting this up, fail to notice or exclude.

You must go here and exclude the apps from showing your remarketing ads or you will burn a lot of money for almost no return. You have to click on Mobile Apps and Apple Apps and literally click the box to exclude all 150+ individually.

exlusions for remarketing ads - apps