Facebook Just Came Out With A Beta Business Advertising Platform

Google PPC Adwords advertising just changed it’s look and interface, and automatically is switching people to it, they have the option to switch back, for now. I personally don’t like it, even though it has new features, it’s bulky looking and not as easy to read from an overview, it’s also ‘too much change’.

People are okay with small changes, they are not okay with being forced to do a major change.

Facebook’s New Advertising Platform For Businesses

Today I got a demo version of Facebook’s new advertising platform for businesses, so I set it up and it surprisingly looks promising, and simple. It takes a lot of knowledge and skill to set up a good Google Adwords PPC campaign, and figure out the controls and targeting, creating ads… the average person can’t set it up easily… and Google just changed the face of it’s platform, almost just perfect timing for Facebook to come out with it’s own, simpler, easier way to advertise.

facebook advertising platform

Google AdWords and Facebook Ads: Which Should You Be Using?

In an article by Wordstream, they share a broad difference on which features each has that the other does not.

“Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. Some people insist on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities (as detailed in this comprehensive Facebook vs. Google Display Network infographic), the ways in which the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert, not in opposition.” – Read the full article here.